The rapid development of China's water purifier industry has led to the positive expansion of China's water purifier retail channels. Sales of water Purifier-Related household electrical appliances have steadily increased in the household electrical appliance market. However, the traditional channels of monopoly stores dominated by independent monopoly stores still occupy a considerable proportion and play an important role. The rise of the Internet is likely to become an important channel for water purifier sales in the future, even if the current Internet channels still exist such as logistics and distribution barriers, product installation and after-sales and many other problems.
Internet business to promote restructuring of water purification Enterprises
Internet e-commerce sales have changed people's purchasing behavior, many people understand the price through the Internet, changed the way to buy, the impact is very significant. Over the past decade, the number of traditional Chinese retail stores has changed dramatically, with more than 20,000 fewer traditional independent stores. On the contrary, appliance chains have grown rapidly.
The rapid development of e-commerce is equally far-reaching in Asia, especially in South Korea, which has also achieved a very strong channel. At the same time, it has changed the consumption patterns of consumers in these countries. Consumers have more channels to buy products. With regard to the rapid development of e-commerce on the Internet in China, water purifiers face the same fate. Transportation. At present, whether it is domestic beauty, Yongchen or imported Binster, Yikou, in the layout of the business platform is an inevitable trend.
In the face of the Internet sales model, we face several challenges, these challenges are simultaneously for manufacturers and retailers.
First, we all compete in the growing environment, who will have an advantage in the competition; manufacturers or channel operators?
Secondly, aquatic products will have a process of renewal, this process is to the high-end intelligent process;
Third, the establishment of water purifier brand is no longer a one-way infusion, and good social interaction is more important.
From the perspective of exchanges, we are familiar with the brand of water purifier products. But in the future market, the brand of agency service will play a more important role. However, cost control and concessions for the benefit of the people will determine the success or failure of future competition. As a new sales channel, online water purifier sales greatly reduce the physical costs and give more products to customers to choose freely. The only obstacle is the installation and maintenance of products. The time to solve the problem is to test the channel layout ability of manufacturers.
In this context, Yongchen believes that the water purifier industry's future marketing trend of platform transactions, offline services, in the traditional channel "reached the top" should be adjusted as soon as possible, seize this attractive market, otherwise it will lose the fighter, the consequences are unthinkable.